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Date Published: October 9, 2006

Spirits Are Up as The Wine Shop at Foxcroft Builds New Ecommerce Website


Evan Schlosberg
Accessible Computing, Inc.
(704) 248-8855
(704) 248-6682

Spirits Are Up as The Wine Shop at Foxcroft Builds New Ecommerce Website

(Charlotte, NC, October 9, 2006) Finding beers and wines for the discriminating palate in the Charlotte area has been difficult in the past. Not anymore. Now, all connoisseurs of premium beverages can go to for goodness sake. (or saki)

The Wine Shop at Foxcroft is one of the leading purveyors of fine wines and craft beers in the Charlotte area. Conrad Hunter, owner of the Wine Shop at Foxcroft, wanted to reach more people however. He says, "I am extremely happy with the ecommerce website solution that Accessible Computing has provided me. I will now be able to reach more Charlotte customers, and more importantly, more national and international customers as I ship all over the globe." Early on, he hopes to see about twenty-five to thirty percent of his business done online. That could be a conservative estimate as the increased visibility his website will receive due to the search engine optimization from Accessible Computing could push that number considerably higher.

The new website's primary functionality will allow consumers to browse an online catalog of the Wine Shop at Foxcroft's product offerings. Even better, they will be able to order these products quickly and securely through the website. Besides the enormous wine and beer selection that they can order, there is also an area on the website for upcoming events such as wine tasting, dinners, and new product premieres. There will be a "Case of the Month Club" where you can get advice and recommendations from Conrad. The Wine Shop at Foxcroft wants to be your wine and beer shop and wants your input on how to get there. Feedback and dialogue are always encouraged at

Conrad Hunter chose Accessible Computing to create his website because he thought they could best promote the Wine Shop at Foxcroft's products. They are opening a wine bar soon with outdoor patio and seating, and he is searching for an upscale, mature clientele. He says, "I wanted my website to establish and elevate a specific brand image for the Wine Shop at Foxcroft. I am thrilled that the improved search engine results and subsequent higher visibility has helped more internet users see my vision." Accessible Computing, Inc. is also building into a website usable by all and easily compatible to future technologies. Therefore, the Wine Shop at Foxcroft will have the necessary infrastructure to quickly adapt when the need arises.

A major reason for the Wine Shop at Foxcroft's success is their customer service and knowledge of fine wines and beers. There is very limited knowledge being shared or attentive service being given at the big-box retailers. Moreover, these big-box beverage stores masquerade as discounters and use black-hat tactics like selling private labels at 100% profit. In addition to its great customer service, there are very competitive prices at the Wine Shop at Foxcroft as they sell 150 wines below thirty dollars. Their new website,, will help Charlotte's beverage connoisseur by informing him/her of these low prices and special sales as well as the normal beer and wine wisdom dispensed by the good people at the Wine Shop at Foxcroft.

About Accessible Computing:

Christian N. Abad, President of Accessible Computing, Inc., founded the company in 2005. Accessible Computing performs a variety of Internet-related services, including website design, website development, Search Engine Optimization (SEO), online marketing, for companies and organizations of all sizes. These websites are built with web accessibility and usability in mind. In order to view the capabilities and examples of an Accessible Computing website online visit

About The Wine Shop at Foxcroft:

Conrad Hunter has had sole ownership of the Wine Shop at Foxcroft since September 2004 when he bought out his minority partner, but he has been buying wine since the early 1990's. Presently, Conrad is joined by two other employees, but others are sure to be hired after he went about moving his business into the 21st century by bringing it online. Now, all can enjoy his extensive selection of fine wines and craft beers at

For more information about the Wine Shop at Foxcroft and to view their extensive inventory of premium wines and beers online visit


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